how *not* to market to your customers
so the other day, i go to check the mail and i get this little gem from hsbc owned orchard bank:
now this isn’t the first time they tried this, but i figured if they’re going to keep trying to convert scam me into they’re CompleteHome product, i might as well have some fun with it.
so let’s take this check and analyze it for a second in order to learn how we should not market to our customers.
ok. here we go:
- don’t use checks with fine print as a contract for signing up for a service, it’s deceptive
- if you are going to use a check, at least make it for more than $4.25
i can’t even begin to tell you how bad the offer is to begin with. they want you to PAY for the right to get 2% cash back on purchases made with the card.
so why do i even carry this card again?
lame.
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